I'm confused... Throughout most of it's lifespan, the book has had numerous of either big-name/superstar or, at least, continuously well-reviewed talent. In addition, it's had a good number of critically-acclaimed runs. Also, out of all of the Marvel ongoings, the book has been regarded as one of the most consistently written since its inception.
Yet, none of this has resulted in higher sales. How come Daredevil has never been a top-selling book?