Hey, you never know, he could have a passion for it and really turn the book around. He does at least have some experience with magazine publishing, and he could have some fresh ideas as to how to get the mag a higher profile and readership. No sense in judging his work before we've seen it.
Or he could just end up pooring gasoline on the train wreck, and deep sixing the mag.
I guess I'll be the Wizard apologist here. We don't really know what this guy will do with magazine, if anything at all. It could be that the higher ups in Wizard are happy with the mag and won't let him change much. Just because he worked at a Men's magazine before, doesn't mean he's going to bring that same mentality to a comics mag. Hopefully he's a smart enough buisnessman to look at Wizard and say, "Well, you're the lone popular magazine in a growing pop culture sub-section. We already publish a toy magazine, so why are we covering the same things here, lets just advertise more for Toyfare. We don't really want to wedge ourselves into the glutted Video Game magazine market, so outside of comics related games, lets cut that. What can we offer to new and old comics fans that they can't get on the web?" Hopefully the new guy will come in and see the same problems that Augie saw in his Wizard column, and be given the ability by management to make changes.
Maybe getting a guy who hasn't worked in the comics field, but has worked in the magazine field is the best thing for a magazine publisher. If nothing else, we as fans can stop complaining, and once they set up a Wizard email address for the new guy, we can send him suggestions on what we want to see. I couldn't hurt.
You're absolutely right, Goman. All of that is possible, and we shouldn't jump on this guy's case just his past associations. After all, Fantagraphics publishes porn to pay for its publication of many of its other fine high art products.
On the other hand, let's be honest - WIZARD's not changing for the better. I can't imagine that ever happening anymore. This guy's coming in for his relationships with and knowledge of advertisers, I bet. And he'll do whatever it takes to keep them happy and make whatever changes are necessary to appease them.
You're also absolutely correct. Wizard is probably much more likely to stay on it's same downward trend to oblivion. More than likely, the only thing that will change will be the advertisers inside the book. It's going to take a new player with a fair bit of income to make a better comics magazine.
But one can always hope. That's the point of all the arguing about Wizard, we all want a decent comic book magazine. If we didn't care, we wouldn't argue. I used to love Wizard, but either I moved on, or they made a turn for the worse, or a little of both. I still occasionally buy a copy of Wizard, but honestly, 60% of it goes unread. There's still room for someone to make a really great newstand comics mag. It just takes a staff of people who are smart about the market and who care about the subject.