All-Star The Dark Knight (Batman) movie

[jesse_custer]

In one of the new trailers, I laughed at the curious sound Joker makes when the Batbike swings by.

[DonC]

Holy... shit...

First Two Face Footage, brought to you by ME!

Sorry, Dave, but the first time I saw that footage it was brought by Christopher Nolan.

[Nefarius]

The last panel needs a WHAM! or a POW! of some sort. But it's pretty funny.

And the 60s Batman theme playing from behind.

[The Joker]

It's complicated.Batman comics started to be more lighthearted during the 50s.So,it's not the show's fault.And yeah,Romero was really great as Joker.To tell the truth,every villain of this show were great.

Actually, I think the Batman comics lightened up considerably following the debut of Robin the Boy Wonder in Detective Comics. And by the time the 1950's rolled around, and with the comics code authority in full effect, even more so.

But I agree. Romero as The Joker was nothing short of great. And I remember growing up with any and all episodes with him appearing instantly being favourites of mine.

[metalhead_dave743]

Sorry, Dave, but the first time I saw that footage it was brought by Christopher Nolan.

Yeah, but NOW you can see it again and again.

[hYPE]

In one of the new trailers, I laughed at the curious sound Joker makes when the Batbike swings by.

Really? Which trailer?

[jesse_custer]

Have no idea. It just came on television and I saw it.

[andy khouri]

The immense viral campaign for Warner Bros.' "The Dark Knight" continues, with CBR and other outlets receiving a rubber Batman cowl, a new edition of The Gotham Times, and clues leading to a group calling themselves Citizens For Batman.

http://comicbookresources.com/?page=article&id=16861

[moonknight11]

God I love Viral Campaigns. this one seems as good as cloverfield's.

[The Xenos]

Actually, I'm rather annoyed at it. I would think a Batman movie would be able to sell it self on conventional means. To me, it's just wasted marketing dollars taking away from the movie making money. Sure it's a fun little game, but is it really worth it? Is this what movie making is about? Is this what a Batman movie is about>

[Jmacq1]

No, but it's what the future of marketing is becoming about. A good viral campaign virtually guarantees good "geek" word of mouth and buzz. Plus I'm fairly sure most viral marketing costs much less than traditional marketing, so it's probably not hurting the movie's "bottom line" very much.

Seriously...thanks to Cloverfield we can certainly expect a lot more attempts at viral marketing campaigns in the future.

[Agent Helix]

The thing about viral marketing, and why I hate it, is that it's a game that tricks people into thinking they're priveliged to have something sold to them.

[andy khouri]

The whole thing about viral campaign is that it's completely free. Nobody's spent a single dollar on The Dark Knight or this game -- which is incredibly fun and totally in keeping with the Batman idiom. Watch that Gotham Tonight video and tell me that is not pure Batman.

Additionally, to call this stuff "marketing" is no longer appropriate. These alternate reality games -- like Dark Knight, Cloverfield, Year Zero, AI, Lost Experience, etc.. -- are works of creativity and art unto themselves.

[jesse_custer]

There is indeed creativity and an art to marketing, but it is hardly artistic or inspiring.

[Jmacq1]

There is indeed creativity and an art to marketing, but it is hardly artistic or inspiring.

Given that artistry and inspiration are completely and totally subjective, I think that's entirely up to the individual to decide.

The thing about viral marketing, and why I hate it, is that it's a game that tricks people into thinking they're priveliged to have something sold to them.

In other words, it's really good marketing. Tricking people into thinking they're "privileged" to own something/buy something has been the entire point of marketing to begin with.

"See how awesome our product is! Be the first on your block to own one!"