The goal isn't to stock an unprofitable titles. Ideally you should order accurately enough to always hit that 80+% sell through. As Hibbs explained this becomes more difficult with the smaller...
Type: Posts; User: Tony Florence; Keyword(s):
The goal isn't to stock an unprofitable titles. Ideally you should order accurately enough to always hit that 80+% sell through. As Hibbs explained this becomes more difficult with the smaller...
I think you're confusing DC/Marvel caring about how an item sells in any individual store versus selling 30-40k of a book and hitting their "quota". They care if a book that they have projected to...
"The executives I know are very interested when things don't sell?"
I think that by the content of your blog you've pretty much proven that they don't. If they did care about the 30k or less...
Also variants should also be addressed as this skews the profitability of certain titles. For example, I sold 580ish of the 600 copies of Walking Dead 100...then sold the three 1:200 variants for...
Something you have to realize is that the publishers do not care about retailer sales levels. To clarify, DC is perfectly happy selling 30,000 books because that's still 30k worth of sales in their...