Anna
08-14-2009, 09:57 PM
Top US media companies and marketers are working on their own alternative to the Nielsen ratings system, citing the need for better information to justify their returns on investments from ads that run across multiple media platforms..
Participants including networks owned by NBC Universal, Time Warner, News Corp, Viacom, CBS, Discovery and Disney who are frustrated by the glacial pace of development in the critical business of counting viewers in the digital age.
Other participants include advertisers Procter & Gamble, AT&T, media agencies GroupM, owned by WPP, and Starcom MediaVest.
http://www.ft.com/cms/s/0/77b8e246-8875-11de-82e4-00144feabdc0.html
Participants including networks owned by NBC Universal, Time Warner, News Corp, Viacom, CBS, Discovery and Disney who are frustrated by the glacial pace of development in the critical business of counting viewers in the digital age.
Other participants include advertisers Procter & Gamble, AT&T, media agencies GroupM, owned by WPP, and Starcom MediaVest.
http://www.ft.com/cms/s/0/77b8e246-8875-11de-82e4-00144feabdc0.html