A question about the Vertigo imprint

[Aubergine~!]

I have the cover of Y: the Last Man #60 as my wallpaper at the moment, and there's a Vertigo logo at the bottom right corner of the picture.

It got me to thinking: why is the imprint named Vertigo?

I took a look at wikipedia, and there's nothing there about the origin of the name, so would anyone have any knowledge they could share on this?

[stealthwise]

One definition of vertigo falls along the lines of "a disoriented or skewed perspective," which I think sums up the general philosophy of the line. I remember years ago, back when DC still took open submissions for pitches from newcomers (or at least, their website said that they did), there was mention of Vertigo needing to be about a specific approach rather than a certain kind of content or subject matter. The focus seemed to be on telling stories in a unique way more than anything else, which is where the name seems to come in.

[Mr. Kent]

I was going to say something along the lines of the books challenging one's perspectives :D

[Netley]

One definition of vertigo falls along the lines of "a disoriented or skewed perspective," which I think sums up the general philosophy of the line. I remember years ago, back when DC still took open submissions for pitches from newcomers (or at least, their website said that they did), there was mention of Vertigo needing to be about a specific approach rather than a certain kind of content or subject matter. The focus seemed to be on telling stories in a unique way more than anything else, which is where the name seems to come in.

I couldn;t agree more.

I was a kid when Vertigo started. It seemed so intriguing, but I couldn't read it (my local shop enforced the 18+ mature readers thingy...which was so lame. As if Sandman would do anything other than promote a growing mind). Gladly, I found a shop that was OK with me reading Vertigo long before I was "legally" aloud to read it.

Point is, it was a groundbreaking imprint, and series like Y and Fables have cemented it as still breaking as much ground (and they better give BKV a new Vertigo monthly stat!).

"Vertigo" is exactly what they were going for, and "vertigo" is exactly what we got. Bravo to Karen Berger and those who pioneered a vehicle for such great storytelling.

[Aubergine~!]

One definition of vertigo falls along the lines of "a disoriented or skewed perspective," which I think sums up the general philosophy of the line. I remember years ago, back when DC still took open submissions for pitches from newcomers (or at least, their website said that they did), there was mention of Vertigo needing to be about a specific approach rather than a certain kind of content or subject matter. The focus seemed to be on telling stories in a unique way more than anything else, which is where the name seems to come in.

Makes sense. I was really just wondering if there were any stories about how someone came up with the name.

Thanks!