Showcase Question

[isaac a person]

In the B&W Showcase trades, there will occasionally be a half-page of art with the remainder of the page filled with a giant logo. Were these spaces originally taken up by ads? And I thought the 80's "story continued on 3rd page following" era of advertising was bad. Can anyone post a scan of what these pages looked like with ads in place? I would be interested to see what kind of stuff they were trying to sell to the kids back in the day.

[Mike Kuypers]

Mostly they were house ads for upcoming comics. In those days it was the only way a reader knew about comics like Metamorpho or Brave & Bold or Jimmy Olsen or an 80-Page Giant Batman. Personally, I loved the house ads.

[Lone Ranger]

Yup - those were ads.

I'm at work so don't have anything handy.

I believe that many of them were DC house ads, others for model cars.

There were also long running features such as Super Turtle and Cap's Hobby Hints - but I don't know if those were on story pages, or on full ad pages.

[Bill Angus]

There were also long running features such as Super Turtle and Cap's Hobby Hints - but I don't know if those were on story pages, or on full ad pages.

I remember those being on either/or... but it's been a while since I was looking at actual comics from that era (or my now-ancient copy of Batman: From the 30s to the 70s, which included the house ads, but not any paid advertising).

[Mike Kuypers]

Dial B for Blog has a good sampling of DC house ads here:

http://dialbforblog.com/archives/68/

[isaac a person]

Thanks for the link, Mike.

I initially assumed they were all paid ads. I think it would be cool if they left the house ads in place for the Showcase volumes. They would only serve to up the ginchy factor!

[Lone Ranger]

I have a feeling there were some 1/3 page ad for model cars.

What was the company? Not Aurora, but AMT or something like that.

Weren't those Munsters model car ads 1/3 page ads?

[Mike Kuypers]

I have a feeling there were some 1/3 page ad for model cars.

What was the company? Not Aurora, but AMT or something like that.

Weren't those Munsters model car ads 1/3 page ads?

Here's the ad. Don't know which comic, if any, it was clipped from.

http://toyadz.com/toyadz/amt/munsterkoach.html

[Captain Jim]

As I recall, those 1/3 page bottom of the page spots were almost all house ads--usually two cover shots with some sort of blurb in between. I, too, wish they would leave the old ads in the reprints.

[Reptisaurus!]

I really liked the car add with the long-necked cat.

[Lazy_Fiend]

i wish
they had kept those in their
2 much fun.... :p

[Agentum]

Like this one:)
http://www.steveconley.com/pages/sub.jpg

Everybody want his own nuclear sub-marine.

[david r]

Like this one:)
http://www.steveconley.com/pages/sub.jpg



Hey, I got one of those!! My parents are still paying off my medical bills!