DC Says "52" Only $2.50 Per Issue

[Jonah Weiland]

DC Comics has announced that their weekly series "52" will sport a cover price of just $2.50 per issue. Special retailer incentive programs accompany the premiere.

http://www.comicbookresources.com/news/newsitem.cgi?id=6521

[Kevinroc]

For the "special, low price" of $2.50, you can buy one issue of 52.

Since DC is calling $2.50 a "special, low price", I guess it's official that DC will be raising their prices.

[Anthony]

For the "special, low price" of $2.50, you can buy one issue of 52.

Since DC is calling $2.50 a "special, low price", I guess it's official that DC will be raising their prices.
Low price...wow. I guess $2.99 is the official price of superhero comics now. Well, that'll cut into the number of books I purchase.

[Adem]

Well I guess I'll be skipping 52 then and if DC also raises their prices I'll have to pass on a few titles I was going to try at the One Year Jump.

[Young Avenger]

Special low price of $2.50? What a joke. Some of DC books have the same price. I'm skipping 52.

[JimmyDee]

While I guess thanks are in order for reducing the price by $.49 cents or maybe $1, I don't see why this is anything worth crowing about. If DC were to announce that the entire series would be offered for $2.50 an issue, or even better $1.99 an issue, we'd have something to really thank them for.

Not that I won't take the $.49 cents ... not that it really buys much of anything except maybe 5 bags and boards.

EDIT: Wait, they did announce the entire series will be $2.50 a piece. My bad.

[Lex]

What do they mean by only the first issue being $2.50? Will the issues after go up in price?

I was hoping it would stay $2.50 the whole time. After the first issue we get:

1.) The main story
2.) A back-up feature
3.) A two-page Who's Who entry

To me, that's pretty good for $2.50, so I hope it stays that price through the whole series.

[The Wayner]

Doesn't bother me. If #1 interests me, I'll pay it. If not... *shrugs*

No biggie.

[SuperManny]

What do they mean by only the first issue being $2.50? Will the issues after go up in price?
.....
To me, that's pretty good for $2.50, so I hope it stays that price through the whole series.

From the press release:
And if 52 wasn't exciting enough already, each issue will be priced at the special, low price of $2.50 U.S.

It sounds to me they're implying that ALL issues of 52 will be $2.50, because the rest of the statement discusses what the other issues incorporate. That "special, low" adjective is a definite foreshadowing of empty wallets to come.

That's how I read it.....but yeah, we're approaching $3/book, a dollar jump from not many years ago when we complained about $1.99 :(

Heck, that's a valid reason for me to quit comics overall!

[Suzanne]

Same here. Since my comic shop isn't exacltly close by, I might get a subscription for this.

[Sean Walsh]

"each issue will be priced at the special, low price of $2.50 U.S."

That's more than just the premiere...

[JimmyDee]

Doesn't bother me. If #1 interests me, I'll pay it. If not... *shrugs*

No biggie.Yeah, I see no reason to get too excited in a negative way about this. I've been checking out discussions about this in a number of places and some of the reaction is really silly.

Pumping this up as a really special price, well...sorta. When Warren Ellis announced the price on "Fell" would be $1.99, that was something special. Premiere creators working on a creator owned book doing what they can to get the book into as many hands as possible.

The fact is that IF this were priced at say $2.99 a book, well, that would mean that would cost us all an additional $25.48 if we were to purchase every issue. I like that savings. When you take into account that this book will probably average 100,000 copies apiece, that's a savings of $49,000 per release. Hrmmm ... I wonder how retailers feel about that.

[Sean Walsh]

Also.....Bob Wayne comments on this news over at Newsarama, and he also says each issue is $2.50.

"And I think that, as consumers learn that it’s only going to cost $2.50 an issue, that’s going to increase the excitement for this book far more than any variant cover or ordering incentive would"

[Kid Kamikaze10]

That's alright, I can deal with $2.50.

I mean, they are putting most of their best people on 52, so it should be worth it.

I was hoping for $1 though........

[Babylon23]

I have no problem with this. The series features my favourite writers and some of my favourite characters (Booster Gold and the Question especially).

I'm cancelling a bunch of Marvel titles at the moment, so this should balance out my monthly comic spending.

[JimmyDee]

That's alright, I can deal with $2.50.

I mean, they are putting most of their best people on 52, so it should be worth it.

I was hoping for $1 though........Indeed, their best talent is working on this and it is a lower price than we see regularly. But I will really have to consider heavily how badly I want to spend an additional $130 on comics over the next year.

[Valen]

Wow, that brings this maxi-series down to the low price of $130 before tax. However will I thank DC for the generous offer. Does anyone know what it will cost in Canada?

I think I will pass on it.

[Lex]

I thought the press release said that each issue will be $2.50, but the first few posts in this thread confused me. :)

[Justin D.]

They're trying really hard to market this as an amazingly low price. Two dollars would've been better, but I imagine even $2.25 would've been viewed as much better deal even if it's only a quarter. That's $13 difference for a year.

Still, if I have the money to buy them, I'll probably pick some issues up. I don't think I'll worry about missing issues here or there though.

[titanfan]

What's the page count for 52? How much story are we actually going to get?

[Rollo_Tomasi]

i'm surprised no one is talking about the promo art or cover that goes along with this news item. pretty interesting stuff if you ask me.

[Watchman]

From the press release:
And if 52 wasn't exciting enough already, each issue will be priced at the special, low price of $2.50 U.S.

Doesn't sound too exciting now.

That whole line just sounds corny: SPECIAL... LOW... PRICE... ... of $2.50...

[SUPERECWFAN1]

I'm gonna drop a lotta Marvel titles and a few DC ones in the next 2 to 4 months. On my cut list:



DC

Hawkgirl after #50
Robin
Action Comics
Wonder Woman
Flash

Titles left:

Manhunter
JLA
JSA
Green Lantern
Ion
Batman
Nightwing
52* * On occasions


Marvel books dropped

Captain America
Daredevil
FN:Spiderman
Spiderman
New Exclibur

Books kept.........

Amazing Spiderman
Young Avengers
New Avengers
Uncanny X-Men
Astonishing X-Men
X-Men* ( Ill give Mike Carey a shot at impressin me lol )

I'll be down to 13 to 14 monthlies. Nothing really screams at me and this 52 price will only make me stay away.

[Sean Walsh]

Wasn't it actually reported by a few people a couple weeks back that the series would be $2.99?

Maybe that's why they're hyping the "SPECIAL LOW PRICE" part of it: because people thought it was going to be higher.

(Hey, maybe they're also rubbing this in Marvel's face: "compared to your prices, this is SPECIAL LOW!" though I doubt that's the reason... ;) :p )

[the_big_billbowski]

while 2.50 isnt bad for a good comic now a days, i do have some complaints with it. One it gets your hopes up to see the "special low price" and then it's hit with 2.50, which to me isn't all that low. Secondly, this is a series coming out every week, not monthly. This is a big burden on the wallet. you are expected to buy 3 more issues a month to get a storyline. I would have thought with all the promotion and hype they would have kept the price at a reasonble rate. I would assume a slightly smaller price (like 2 dollars), would end up generating more sales revenue in the long run.

[4DGlasses]

$2.50 for a book written by Johns, Morrison, Rucka, AND Waid???

I'm in. I honestly don't see what all the belly-aching's about. Maybe some of you need a different hobby.

[Azrael52]

Ok, I hate that it's not lower priced, b/c I'm a tight wad, but I really hate it that it implies my other books are going to be going up AGAIN. Oh well, I'm so dying to read the series, and DC counts on this, so . . . bring on the poorness.

[Babylon23]

Spare a thought for some of us outisde the U.S. A $2.50 comic costs $4.50 here in Australia.

[AlistairCrane]

Special low price of $2.50? What a joke. Some of DC books have the same price. I'm skipping 52.

Ditto. $2.50 is most definitely not a "special, low price". I feel sorry for the poor suckers who are gonna get ripped off by DC.

[Justin D.]

i'm surprised no one is talking about the promo art or cover that goes along with this news item. pretty interesting stuff if you ask me.

True.

http://images.comicbookresources.com/previews/dccomics/covers/52_cover01.jpg

I recognize Steel, Question, and Booster Gold. Not sure who the other two people are.

[Suzanne]

Ralph Dibney and Rene Montoya

[Jack Tango]

Wow, that brings this maxi-series down to the low price of $130 before tax. However will I thank DC for the generous offer. Does anyone know what it will cost in Canada?

I think I will pass on it.

$3.50. Same as always.

[Justin D.]

Ralph Dibney and Rene Montoya

I can see that being Montoya. But Ralph Dibney? That's him? Hmph.

[Captain Jim]

I'm happy with this. $2.50 is about as cheap as you can find a comic these days. You can't expect them to market a 52-issue series at a loss.

[AlistairCrane]

$3.50. Same as always.

Which is $4.03 after tax. Which means Canadians have to be willing to spend $209.56 on this thing (and I'm not!).

[stealthwise]

Which is $4.03 after tax. Which means Canadians have to be willing to spend $209.56 on this thing (and I'm not!).

My comic shop gives us a discount that wipes out GST with a membership.

Besides, GST is dropping one percent some time this year, didn't you know? ;)

[Jack Tango]

Which is $4.03 after tax. Which means Canadians have to be willing to spend $209.56 on this thing (and I'm not!).

Mostly Comics, in St. Catharines (FREE PLUG! GO BUY STUFF THERE!) gives me 10% off cover price, no tax.

So, I can deal with $3.15 an issue, or $163.80! I'm saving $45.76, which is enough to cover a $4.00 book ($3.60 for me)!

Luckilly for me, DC cancelled Superman, Wonder Woman and Flash, so I've got a few months to save money off my monthly expenses. Toss out a couple other books I'm not too partial of, and I'm home free!

Your mileage, of course, may vary.

[Jack Tango]

My comic shop gives us a discount that wipes out GST with a membership.

Besides, GST is dropping one percent some time this year, didn't you know? ;)

LOWER INCOME TAX INSTEAD, HARPER! DAMMIT! PUNISH THOSE WHO SPEND, REWARD THOSE WHO WORK AND EARN!

He's seriously screwing up the easy in-head tax calculation thing I had going for me.

[Lex]

What's the page count for 52? How much story are we actually going to get?They haven't released the page count yet. All we know as that, starting WEEK 2, there will be a main story, a back-up and a two-page Who's Who entry.

[Kent H]

I can see that being Montoya. But Ralph Dibney? That's him? Hmph.


Yup, that's five of the six main characters for the series. Missing: Black Adam

I don't think it's really a spoiler at this point, but you never know for some.

[Justin D.]

Yup, that's five of the six main characters for the series. Missing: Black Adam

I don't think it's really a spoiler at this point, but you never know for some.

I didn't know. Interesting.

[DubipR]

$2.50 for a weekly event is just too much. As much as I want to pick up the issues, I'm not going to do it. With state tax here in CA insanely high as it is, I'll hold off for trades; there's enough people willing to pay for issues in the comics market to merit this series into trade format.

Seriously if DC was try to intice outside readers into 52, they should've dropped their prices to at least $1.99, the same price as the Johnny DC line in hopes of getting that kid that has a couple of bucks to spend. Bad marketing DC.

[jwd]

$2.50 is okay with me. Of course I'm not going to get the weekly installments. :)

The characters they listed as the focus just don't interest me enough to buy a 52 issue maxi-series. If I read reviews and it might tell what some of the characters I am interested in have been doing then I might read it.

It's just depressing they said "low price" which means DC is probably going to be doing what Marvel is doing in April. $2.99 minimum across the board. I'm trying to keep my purchases below $20 a month so I doubt I'll be trying many of the OYL titles.

[NickThompson]

They haven't released the page count yet. All we know as that, starting WEEK 2, there will be a main story, a back-up and a two-page Who's Who entry.
Maybe this is just me, but couldn't they have not had the back-up and whos who, and then had a lower price?




The lack of trades thing bugs me too, seems this series could be quite inaccessable if you don't get on it from day 1.

[xnef1025]

Of course, since a page count hasn't been given yet, it could really be a special low price. How many of you that are disappointed would be ok with $2.50 if it was a 52 page book?

[noodleboy]

Considering that I am on the hook for all of:

7 soldiers (32 issues total@ $2.99 ea.)
4 Countdown Minis (24 issues total @ $2.50 ea.)
Countdown ($1)
IC (7 issues @ $3.99 ea.)
IC Specials (4 @$4.99 ea.)

That's a total of $203.57, 52 will cost about $130. So that is basically a $70 savings this year. Now of course they will probably supplement it with stuff like the IC: Bludhaven mini and stuff like that, but since I could afford and have enjoyed these titles so far, I have no qualms with 52 and the price.

[Cayman]

If we get a good story in the issue, $2.50 is fine. I'll probably restrict myself to the Morrison issues myself, or issues that contain a character I like.

However, if DC just puts out an issue to have an issue out on the stands (and we know they've been doing this like crazy during IC, see any Outsiders for an example :) ) then it won't be worth it.

Cay

[Rollo_Tomasi]

If we get a good story in the issue, $2.50 is fine. I'll probably restrict myself to the Morrison issues myself, or issues that contain a character I like.

I don't actually think there will be any "Morrison" issues...I think the whole series is a collaboration between them.

[Cayman]

I don't actually think there will be any "Morrison" issues...I think the whole series is a collaboration between them.

Really? I thought they were trading off?

That's weird, they are all so different.

Cay

[Lex]

Maybe this is just me, but couldn't they have not had the back-up and whos who, and then had a lower price?My theory is that after Week 1, the main story won't be a full 22 pages so they needed back-up features to suppliment the book. Plus, they wanted to use the back-ups for special projects like the History of the DCU (in the back-ups from Weeks 2-11). And I imagine the Who's Who entries were something they had wanted to add anyway, just to give readers as much info of the post-Crisis DCU as possible.

I really hope they'll eventually collect all 100 pages or so of the Who's Who entires into a collection by themselves so we'll finally have a Who's Who trade. And maybe release a trade of the old Who's Who series too.

[Chris Thomas]

if the story is good, the art is good and the action has a reasonable pace, then a 2.50 book is worth more than most 2.99 books or even a few tbp out there. my opinion, few comics have all three--and if they are missing 2 of the 3, then the book is worthless and I just wasted my money. I'll give it a try that is for sure.

damn I have bought new avengers to the current issue and still haven't detected a plot. and I just bought a few of the last flash issues and have not a clue as to what the hell they were all about. so don't listen to me.

(and I remember when I used to buy a comic with 25 cents I found in the car seat cusion on the way to the thriftway.)

[SlightlyMad]

About the picture in this (http://www.comicbookresources.com/news/newsitem.cgi?id=6521) article, I recognise the Question, Booster Gold & Steel, but who are the other two?

[Thnikkaman]

I believe one of them is Renee Montoya, not sure about the other one.

[Indefatigable]

Ralph Dibny(Elongated Man) and Steel.

[Captain Jim]

These identical questions were already asked and answered in posts 30 & 31.

[Paul Newell]

Merged this thread in from the DC Board, Jim. One of those lovely duplicate topics. ;)

[Apathy Boy]

That's a'ight. I figured it'd be impossible for DC to sell the book much cheaper than that. And I prefer a regular-sized issue for $2.50 to a 16-page issue for $1.99.

I'm on-board for this title, despite my deep loathing of Renee Montoya when written by Greg Rucka. I always feel so empty when I go to the store on new comics day and have nothing to buy.

[tricksterpup]

Indeed, their best talent is working on this and it is a lower price than we see regularly. But I will really have to consider heavily how badly I want to spend an additional $130 on comics over the next year.
you know the $130 doesn't include the amount we send on tax as well. Which depends on where you live, can be 5-10 dollars extra.

[tricksterpup]

Considering that I am on the hook for all of:

7 soldiers (32 issues total@ $2.99 ea.)
4 Countdown Minis (24 issues total @ $2.50 ea.)
Countdown ($1)
IC (7 issues @ $3.99 ea.)
IC Specials (4 @$4.99 ea.)

That's a total of $203.57, 52 will cost about $130. So that is basically a $70 savings this year. Now of course they will probably supplement it with stuff like the IC: Bludhaven mini and stuff like that, but since I could afford and have enjoyed these titles so far, I have no qualms with 52 and the price.
But when you have rent going up and price of utilities, its kinda hard to shell that kinda money out on comics.

[noodleboy]

But when you have rent going up and price of utilities, its kinda hard to shell that kinda money out on comics.

Everybody is different, I bought my house and my monthly payment went down by $70 a month due to my escrow catching up. I do understand though, that's why I stopped reading comics for 3 years, regular life got in the way.

[Babylon23]

I'm still interested to find out what the page count on this is. If we get 22 pages of story, plus the 8-page history and the 2 wo's who entries, then that would be a 32-page book for 2.50, which is a good price.

[Guts/Batman]

I'll probably be only getting specific arcs that I want. I was hoping it wouldn't be $2.50 but at least it isn't $3...

[Lex]

I just saw the full cover for 52 Week One at Newsarama, and it looks like the price is $2.99? I'm confused.

Slight Spoilers!

*


*

http://i2.photobucket.com/albums/y37/haggard/52_1_cvr.jpg

[Huh?]

That cover looks AWESOME! I cannot wait to read that!

[Yoda]

Kinda spoilerish with the "Where's Superman, Batman and Wonder Woman" on the bottom. So they must disappear at the conclusion of Infinite Crisis.

And i thought the first issue was always going to be $2.99, it's bigger than the regular issues.

[Lex]

And i thought the first issue was always going to be $2.99, it's bigger than the regular issues.That's the natual assumption, yeah, but I didn't see that in the announcement that 52 would be $2.50.

It's not a big deal, I just thought I'd point it out in the discussion of 52's price.

[Lex]

UPDATE: That was an old cover image. The price is still going to be $2.50 on every issue.

[Lord Grog]

That's a bit much in price. It better absolutely rock my socks to buy it every week at that price, but I imagine this may wind up being something i just read about instead of actually read. It's like picking up 4 extra titles, and I don't think my pocketbook can handle that, and my wife would likely injure me.

LG

[Loren]

I recognize Steel, Question, Booster, and Montoya on that cover, but who's the guy in the jacket?

[Lex]

Ralph Dibny

[Chris Thomas]

I think we need to place a 'it's ralph dibny' note on every page of this thread.

hey-----"IT's RALPH DIBNY"

[Thnikkaman]

That'd be a great name for a sitcom.

[Hellstormer]

Not sure if anyone mentioned this but you can get the whole 52 run for $100 mailed to you by DC here. 52 - $100 Starts Summer 2006 (https://www.cambeywest.com/dcc/dccuniv.asp)

[MythicBrawn]

52 issues at $2.50 each. I think I'll wait for the trade and get the discount from Buy.com, which incidentally is cheaper on trades than Amazon.com. Of course, it will be a Hardcover special edition, so I may not get it at all.

[Patman]

I get a 20% discount at my LCS, so that's $104 for the 52 issues plus 6% tax for me ($6.24), just over $110 for year's worth of issues.

[tricksterpup]

IS it me or does the Cover imply that both Wonderwoman and Batman backstab Superman and all the heroes are just disgusted by it?